The Pools. Rebrand.

A refreshed identity and brand relaunch campaign for the 
Original Millionaire Makers. We were tasked with reviving the brand’s lost character and reimagine them for a new generation. We drew on nostalgia, and created the platform “Get in.” The next step was reintroducing the Pools to the world, which we did through the very British line "Your parents probably did it more than once..."