...fresh faced, full head of hair and eyes gleaming with possibility. Since then, I’ve written tone of voice frameworks, websites and campaigns for major players, SMEs, and small start-ups in B2B, B2C, iGaming and charity markets. 

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Now, my hair is receding and my back is slouched.

Luckily, beauty doesn't write good copy and I'm happy to lose every follicle if the writing gets better and better.