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HICX. Brand Awareness Campaign.
Project type
OOH, Brand Awareness
Date
May 2023
Location
Amsterdam
We were briefed to launch HICX's SXP at the big procurement and supply chain management event - SUPPLIER EXPERIENCE LIVE, in Amsterdam & beyond. The campaign would be geo-targeted through social and use surgically targeted out-of-home advertising. We then rolled out the campaign across owned social channels and industry specific digital and print publications.
HICX came back for more after the campaign:
- Reach – 38,325 (The number of people that saw our ads at least once. Reach is different from impressions, which may include multiple views of our ads by the same person.)
- Impressions – 68,017 (The number of times that our adverts were on-screen. 68,017)
Social channels:
Audiences are highly engaged and HICX’s vital stats have risen way above industry standard.
Channel Performance: LinkedIn KPI
- Impressions - 97,517
- Clicks - 1,094
- Average CTR - 1.12% (industry average: 0.5%)
Best Performing Ad
- Impressions -10,315
- Clicks - 126
- Average CTR - 1.22% (industry average: 0.5%)
